Diamond Dealer Price Match Guarantee

"We are so confident that our prices represent the very best value for money that we will not only match any lower price of a diamond equal to our own, but we will reduce the ultimate purchase price by 7 ½ %."

We are proud to be able to present possibly the widest range of best quality, certified diamonds in the UK.

A diamond ring will probably be the most expensive jewellery purchase that the average person will make in their lifetime and we want our customers to be confident in knowing that their diamond is of the highest quality and surpassing all others in value. This is, we believe, the key to total customer satisfaction.

Our master cutters can reveal the true beauty that makes diamonds unique, creating stones with that flash of fire that can be caught across a room. This feature marks a well-cut diamond and can only be achieved by using the very best stones, carefully chosen to our own strict standards.

Our 40 years experience as a loose diamond merchant enables us to deal with the most respected gem dealers in the world and to ensure that our diamonds are certificated by the principal international gemmological laboratories, IGI, GIA and HRD.

The Diamond Dealer Direct price match guarantee is a feature of our service. We are so confident that our prices represent the very best value for money that we will not only match any lower price of a diamond equal to our own, but we will reduce the ultimate purchase price by 7 ½ %.

Contact us