The 4 Gs

GENUINE PEOPLE

There really is no substitute for dealing with someone face-to-face for total reassurance and quality service. Our direct showroom outlet is not staffed by 'sales people', instead you will be looked after, advised and guided by a truly unique team of experienced working jewellers and highly qualified diamond graders. All our staff have indepth specialised knowledge of certified diamonds. Let us give you clear, unhurried, comprehensive guidance on all aspects of inside trade diamond knowledge, which is of the utmost importance when choosing any diamond. Our totally unique service will let you make an informed confident decision when purchasing your diamond.

GENUINE STOCK

We hold one of the largest and most diverse stocks of certified diamonds in the UK. Our showroom is directly connected to our main diamond merchant office, giving you access to every possible size, colour and clarity of diamond to suit your exact tastes and budget. Choose your ring from over 300 of the very latest stylish designs in platinum or 18ct gold.

GENUINE SAVINGS

We guarantee you will either make a huge saving, or get a larger diamond for your money. We have been trading for over 35 years as a genuine trade diamond merchant, now incorporating a direct showroom open to the public. This is a totally unique chance to buy direct from a genuine trade diamond merchant.

GENUINE TRADE PREMISES

Our showroom is located in the very heart of Birmingham's famous and historic Jewellery Quarter. As our showroom is directly connected to our trade diamond office and jewellery manufacturing premises, you can have the diamond of your choice set into one of over 300 different ring designs in platinum or gold, all within just one hour!