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Jewellery Quarter showroom renovation

21st January 2015

Diamond Dealer Direct are extremely delighted to announce that our Birmingham Jewellery quarter showroom renovation is almost complete! Over the past 6 weeks we have been hard at work, with late nights and plenty of coffee consumed, but it’s all been worth it!

New canopy

 As you can see, our canopy and store front, was to put it nicely, dated.


Our new canopy has been created in line with our new brand image.

new canopy

Our next task was to change the way our products were displayed, in order to showcase as many of our vast ranges as possible. It was our intention to enable our customers to view as much of what we have to offer as possible.

Birmingham Jewellery Quarter Showroom - Outside storeProduct range Mireya - Diamond Dealer DirectElite collection - Diamond Dealer Direct

With the store exterior now complete we set our focus to the inside of our showroom.

IMG_0061The interior was also changed to realign itself with our long term goals of being able to showcase our extensive range of jewellery.

Birmingham Jewellery Quarter Showroom - Inside counters

With glass cabinets now in place, our stunning products are able to be showcased extensively, inside and out! We now look forward to being able to provide our customers with a broad selection of products, whether this be in the form of our solitaire engagement rings, diamond set shoulder and halo engagement rings, or even our multitude of wedding rings!

GIA International Gemoological Institute HRD Antwerp National Association of Jewellers