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Diamond Dealer Direct

Ever wondered what people are searching for when it comes to their jewellery? We were curious about who was buying up bling and what kind of bling they were buying, so we collected the data from Google search results to find out.

We present to you the facts and figures of who is searching for what in the world of gold and diamond jewellery.


Most popular jewellery online infographic

Unsurprisingly but still too large to ignore; we have a winner with engagement rings, at 30% of all searches for jewellery sourced through Google. Almost 1/3 of all of the jewellery searched is for people who are about to propose. What a sweet note to start on. Engagement rings make up more than half of all rings searched, too. Gold or Diamond rings came next at 20%, with wedding rings at a paltry 11%. So everyone’s getting engaged, just not married.

Earrings are the next category where searches are high. 40,000 people searched for diamond earrings in our case study, compared to only 15,000 gold pairs of earrings examined. Users then confounded data scientists even further by switching it on us in the necklace category. There, 22,000 necklaces were diamond compared to 40,000 in gold. If we can retrieve anything from this infographic, it may be that people struggle to make up their minds.

Diamonds are forever, that’s what this comes down to. They are symbolic of the steadfastness and hardiness of love. They are unbreakable, glitter in even a dark room, and can say a thousand words when the person offering it cannot. Gold, however pretty, is just decoration for the diamonds.

UK couples are staying together than ever before, with the overall divorce rate having fallen to 33% as of 2019.

We’re not surprised, as if a couple can survive the stress and challenges of planning a wedding, then they should be able to cope with whatever occurs after vows have been shared!

But what are the most common pre-wedding arguments, and how can you resolve these conflicts as a couple?

Money and Budgets

We’ll start with the most obvious area of conflict, as couples often do battle about the cost of their wedding and how much they should set aside for their big day.

In fact, this remains one of the most supercharged topics for any aspiring bride and groom, particularly in instances where one partner wants to spend considerably more than the other.

For example, you may have approximately £40,000 in disposable or saved income, but a potential conflict could arise if one person wants to spend it all on the wedding and the other prefers to keep some aside for a rainy day!

Prevention is better than cure in this respect, so be proactive and sit down with your other half to finalise your budget and discuss how funds are going to be sourced ahead of time. This can negate potential arguments further down the line, while allowing you to prioritise certain items of expenditure ahead of others.

Overbearing In-Laws and the Infringement of Boundaries

Not all in-laws have been created equal, and it’s fair to say that some can struggle to recognise boundaries when you’re attempting to plan your wedding (regardless of which side of the family that they represent).

This can lead to tangible tension and frustration between you and your loved one over time, especially if you feel that your in-laws are being overbearing and having an undue influence on your final decisions.

However, such family dynamics are common, and often in-laws don’t realise how they’re coming across as they simply want to help. Similarly, you shouldn’t fall out with your spouse-to-be in this instance, as they’re not responsible at all for the actions of their parents.

Instead, try to gain some perspective and focus on the bigger picture of your wedding, while adopting a calm and reasoned manner when raising issues with your partner or their parents. The most important thing is to minimise tension and tackle issues productively, rather than allowing negative feelings to fester and spill over into conflict.

The Lack of Teamwork or Collaboration

This can take many forms and occur for numerous reasons, whether one partner appears disinterested in the big day or the other is overly controlling and incredibly uncompromising over the finer details of their wedding.

Either scenario can be counter-productive, as each can lead to incredible levels of resentment while turning the planning process into a procession where one or both partners feels completely isolated.

The duty here is on the offended partner to raise their concerns in a calm and concise manner, while avoiding accusatory language and trying to focus on how to resolve the issue.

Remember, your partner loves you and may not be aware of their behaviour or how it’s impacting you, and they’ll most likely be desperate to correct the situation once it has been brought to their attention.

This is a question often asked.  It might sound obvious but it is not as straightforward as you might think as there are different traditions around the world.

Engagement ring finger UK

In the UK, the engagement ring is worn on the ring finger, which is on the left finger next to the pinkie.  We actually call this the “ring finger” just to keep things simple. The wedding ring is also worn on the ring finger.

Do you know why we decided the engagement ring should go on this finger?  The story is rather interesting.  The old Egyptians in ancient times lay down this tradition. Did you know that on this finger there is a vein which runs from your finger all the way to your heart?

couple_just_engagedYour ring finger is directly connected to your heart.  

So sweet.

This is the reason the finger was chosen for both the engagement and wedding ring in the UK and many other countries.   For your reference here is a list of some of the main countries which wear their engagement & wedding ring on their left hand.

The engagement ring is worn on the left hand in:

Australia, Botswana, Canada, Egypt, Ireland, New Zealand, South Africa, the UK, and the US; France, Italy, Portugal, Sweden, and Finland; Czech Republic, Slovakia, Switzerland, Croatia, Slovenia, and Romania.

And, on the right:

Austria, Belgium, Denmark, Germany, Hungary, Poland, Netherlands [if not Catholic], Norway, and (Catholic) Spain. In Central or South America, these include Colombia, Cuba, Peru, Venezuela.

There are also variations according to which religious tradition the couple is from.  The decision doesn’t always rest on which country they come from, or are getting married in.   For example, in the Jewish faith it is customary for the wedding ring to go on the right-hand during the ceremony and then after the ceremony on the left.

In Muslim culture, much of the time neither an engagement ring nor wedding ring is part of the tradition.  However, with the influence of so many cultures coming together, some couples now decide that they wish to have rings regardless.

Which finger should a men's engagement ring go on?

You can see from this graph that there has been an increase in the search for men's engagement rings over the last several years.


Driven in part by the legalization of same-sex marriages.   However, it is also becoming more popular for men to wear an engagement ring alongside their wife to be as well.  Recently Ed Sheeran caused a big fuss in the press when he was spotted wearing an engagement ring, which he later announced was made by Fiance Cherry Seaborn. 

The same rules about which finger to wear your engagement ring on applies for the men! So, check the list above and see which hand your ring finger is on.

We hope this post has cleared up your question.  It’s not as straightforward as it first might appear.   When deciding which finger to wear your rings on its important to sit down and discuss it with your partner, especially if you are coming from different backgrounds.    

Perhaps your partner has very different views about the traditions of tying the knot and it's important that you both feel represented & heard.

We’d love to know your thoughts in the comments below.  For more reading check out the related posts. 

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Things you should know before you plan your wedding

[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" overlay_strength="0.3" column_border_width="none" column_border_style="solid" bg_image_animation="none"][vc_column_text]It can be easy to forget the little things when planning your proposal.  Of course, you need the perfect engagement ring, the perfect setting, and the right words. But what about the box you present the engagement ring in?


If you haven’t thought that far ahead yet or gotten down into the nitty-gritty detail then check out these unique engagement ring boxes. You can really get creative and choose a box which reflects yours and your partner's personality.


Crystal Boxes For Spectacular Sparkle

(credit for image Etsy)


We think these crystal engagement ring boxes add a little bit of fun and a lot more sparkle, don’t you think? Each box is handmade and is made from Geode, a stunning crystal found in volcanic rock.


Cam Boxes To Grab The Reaction

(credit for image mirror.com)


If you want a memory to share with the rest of the family, or simply to keep for you two to look back on, then check out these cam engagement ring boxes.  The box itself is very discreet, but hiding inside the lid is a tiny camera which will record the, YES, and perhaps some tears too.


Eco-Friendly Boxes For The Conscious Couple

(credit for image Etsy)

bamboo_engagement_ring_boxThere is a huge range of eco-friendly engagement ring boxes, handmade from natural materials.  Bamboo is a great choice for the eco-conscious couple, very strong yet lightweight materials which can be shaped into a stunning engagement ring box.


Vintage Boxes For A Vintage Ring

(Credit for image How He Asked)

vintage_engagement_ring_boxIf you choose a vintage engagement ring, then why not go all out and match the box? You can likely pick up the perfect one in a vintage store or market to make it extra authentic. Or, you can opt for a Swarovski encrusted engagement ring box which she can keep on her bedside table after the proposal.


A Bit Of Fun Boxes For Those Who Like A Laugh (well, think that's all of us then?)


Finishing off the list with a giggle.  There are lots of fun engagement ring boxes too - proposals don’t have to be all serious! In fact, a giggle is a great way to lift the mood and cut through the nerves you both might be feeling.

What about letting this wall-e robot do the proposing for you.

(credit for image modelmaker.net)



Propose with a sorting hat engagement ring box like this one.

harry_potter_sorting_hat_ring_boxWe hope we’ve given you some ideas. From the romantic to the laugh out loud, there is a huge range of engagement ring boxes available out there.


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[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" overlay_strength="0.3" column_border_width="none" column_border_style="solid" bg_image_animation="none"][vc_column_text]If you are looking for a 4-carat diamond engagement ring we have a few tips before we give you our top 10 list. The first is to always choose a 4-carat diamond ring with an excellent cut and clarity.

When looking at the clarity of the diamonds you’ll see it represented as a code.  Diamonds with a flawless or an internally flawless clarity are very, very rare.

Diamond Clarity Codes

VVS2 stands for, inclusions are very difficult to see at a magnification of X10, and are near perfect diamonds.

VS1 & VS2 Diamonds are still very rare and extremely high-grade diamonds but the next levels down.

Sl1 is a further level down, inclusions at this level are possible to see if you are an expert and look very, very closely.

Our recommendation is to choose a diamond at level SI1 or above for a 4-carat diamond ring. With 4 carats the diamonds are larger, therefore, clarity becomes more important.

4 carat solitaire diamond ring price

The average cost of a 4 carat diamond ring can range from 25,000 pounds to 200,000 pounds or more, depending on the diamond's  clarity ,color and cut quality. In general, the higher the quality of a diamond of this carat weight, the higher its price. 4-carat diamonds are very, very rare so expect to pay big prices for a 4-carat diamond ring. 

Let’s have a look at our top 10 4 carat diamond engagement rings now.

Salome Excellent Six Claw Round Diamond Ring

The Salome is a 4 Carat solitaire diamond ring.  This round cut diamond will measure approximately 10.15mm and is set in a six claw setting which frames it beautifully and keeps the diamond secure.  Round cut diamonds are one of the most popular cuts and a 4 carat round cut diamond solitaire like this Salome ring is a very high-quality engagement ring.  


4 Carat Diamond Ring from 18,800 GBP


Electra Unique Rub Over Setting Round Diamond Engagement Ring

The Electra engagement ring is a unique setting.  The diamond sits inside a cone setting which has the effect of giving the ring a natural feel, turning the diamond into what could be a beautiful flower.


4 Carat Diamond Ring from 18,800 GBP


Francesca 4 Claw Twist Engagement Ring

We’ve chosen another round cut diamond ring for the third on the list. Set inside a 4 claw setting but with a unique twist which gives the ring more of a romantic feeling to it than a ring with straight lines.


4 Carat Diamond Ring from 18,800 GBP


Dessa Astonishing Marquise Cut Halo Diamond Engagement Ring

Switching now to a completely different style of engagement ring.  The Dessa combines the marquise cut diamond, which is the stunning central diamond shape you see here.  Along with a halo setting which adds extra sparkle and impact. The Dessa is an intricate design which certainly makes a statement.


4 Carat Diamond Ring from 17,300 GBP


Delilah Round Diamond Double Halo Shoulder Set Engagement Ring

Back to our round cut diamonds but this time set inside a double halo of diamonds.  With a 4 carat central diamond surrounded by two layers of smaller diamonds, you can only imagine the amount of light shining on and out from this ring.

A halo setting always makes the central diamond look even larger so a 4-carat halo ring is quite spectacular. The central diamonds are further set off by the diamonds on the band of the ring which draws the eye straight to the center and the dazzling light.Delilah_engagement_ring

4 Carat Diamond Ring from 18,800 GBP


Cherry Single Halo Round Diamond Engagement Ring

The Cherry single halo has a distinctly vintage feel to it.  You choose the 4-carat diamond which will sit in the middle and our jewelers will cut it to a perfect round diamond to fit inside the halo setting. A ring of diamonds will encase it and the band will be encrusted with diamonds flanking the central setting.


4 Carat Diamond Ring from 18,800 GBP


Cameo Phenomenal Double Shoulder Emerald Cut Halo Engagement Ring

The Cameo is the only emerald cut diamond engagement ring we have included in our list.   A 4-carat diamond provides the opportunity for more intricate cuts such as the emerald, just look at how the light shines through and refracts from the stone, it’s exquisite. The Emerald cut diamond is surrounded by a halo of diamonds and a double band, both encrusted with further diamonds.  Opulence at its finest, the Cameo is an engagement ring fit for a queen or goddess.


4 Carat Diamond Ring from 20,300 GBP


Apulia Tasteful Princess Halo Diamond Ring With Diamond Shoulders

We move from opulence of the Cameo to a more understated, yet, still very beautiful engagement ring.  The Apulia is a princess cut diamond ring and is set in another halo setting. A single band encrusted with diamonds flanks either side of the halo.   The princess cut is one of the most popular, second only to the round cut.


4 Carat Diamond Ring from 22,900 GBP


Diana Marvellous Princess Trilogy Ring

We couldn’t go through this list without including a trilogy ring.  These have become very popular after Prince Harry & Meghan Markle wed in Windsor as this is very similar to the engagement ring given to Meghan.   Three beautiful stones set inside a 4 claw setting. You choose the central diamond and our jewellers will find the perfect diamonds to match.


4 Carat Diamond Ring from 22,900 GBP


Essie Fashionable Round Diamond Trilogy Ring

We end the list with an engagement ring which is completely unique & very contemporary.   The Essie diamond engagement ring is one of the most intricately designed engagement rings in our range. The diamonds almost look like they are floating in between the sweeping band.  You choose the central round cut diamond and our jewellers will find the perfect stones to flank it.


For pricing ask in store.


We hope this list has given you some inspiration. Come in store and speak to one of our diamond experts who will be happy to help you further.


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When shopping for an engagement ring it can get a bit confusing.  There are so many settings to choose from which bring different pros and cons into play. At the end of the day choosing the best engagement ring is really down to taste and it’s a process.  Get an overview of the top engagement ring settings here and then pop into our store in Birmingham’s Jewellery Quarter where we will be happy to guide you.

The Halo


You might have seen lots of rings being described as having a halo setting.  If you are asking what is a halo engagement ring setting then here you go. It’s quite simple really. A halo setting is made up of a central gemstone, the gemstone, whether it is diamond, ruby, emerald or something else can be cut to any shape.  In order to make it a halo setting it should be flanked by smaller diamonds which encase the central gemstone, this creates the halo effect which gives the setting its name.

The Solitaire


The solitaire setting is the most classic for an engagement ring.  Like its name suggests it consists of one central gemstone set onto the band using pronged metal claws.  Usually, there are either 4 or 6 prongs holding the central gemstone in place. The solitaire setting is very popular for an engagement ring because it really shows off the central diamond in the best way.  The light is able to pass through the diamond and is reflected back vividly, for maximum sparkle whilst maintaining a classic look this setting is a fantastic choice.

The Three Stone


The deeper symbolic meaning behind the three stone engagement ring is what makes it so special.  The three stones represent the past, present & future of the couple. The central stone is the present.   The three stone setting consists of three gemstones held into place with metal clasp prongs. It’s become particularly popular after Prince Harry gave Meghan Markle a three stone engagement ring on their engagement.

The Tension

The tension setting is a very modern style of design.  The gemstone is held in place without metal prongs supporting it so it has the effect of floating off the band. The tension between the gemstone and the bands, as well as a small groove cut into the band, is what secures the ring. Often this setting comes with sweeping lines and a very modern, contemporary feel.

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We find that many couples get lost in the huge ocean of engagement ring choice. There are countless settings, stones, cuts, metals & designs to choose from.  We hope this post will help ground your ideas first so you can start sorting through what you want in an engagement ring.

To give you some engagement ring ideas, it can really help to understand which are the most popular engagement ring styles.   So, let’s have a look at that now.

Most Popular Engagement Ring Styles

How do we know which rings are the most popular? Of course, we have an understanding based on our customers, but what about worldwide.  For this, we go to the annual wedding report released by Pinterest. They gather their data based on millions of pins and analyse the worldwide trends.  

Here are the top 3 engagement ring styles from 2018

Moissanite gems (+294%)

Moissanite is a man-made stone which looks very much like a diamond but doesn’t cost as much.  This makes it possible to have a much larger stone even on a small budget. Moissanite gems have grown in popularity by 294%. For tight budgets, this could be an interesting solution.

Art deco (+173%)

We really enjoy art deco engagement ring design at Diamond Dealer Direct. The era was probably one of the most prominent in jewellery design history, from the 1920’s to 1940’s the art deco movement was the epitome of luxury & grandeur.

Oval stones (+125%)

Oval is a very interesting shape for an engagement ring and can often be very flattering on the finger.  An oval stone fits beautifully and elongates the finger. It works very well as a single stone with a simple band. Minimalist but striking.

Other Popular Ring Styles

3 Stone Engagement Ring  


We have noticed the popularity of the 3 Stone Engagement Ring surge this year.  If you didn’t know it yet this was the design that Harry chose for Meghan Markle. The central diamond stone on Meghan's ring is a diamond sourced from Botswana, and it is flanked by two smaller diamonds taken from Princess Diana’s collection.

How To Choose An Engagement Ring

  • Write down her ring size
  • Look at her current rings to find her style
  • Research the most popular engagement ring style
  • Visit our store in Birmingham Jewellery Quarter where our experts will be happy to guide you further through the process as you design your bespoke engagement ring

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Okay, okay, yes, we know the royal wedding is done and dusted.  But, we can’t get it out of our minds!

It was just so romantic, wasn’t it?

We love how a royal wedding gets us all talking about romance and brings the whole country out to celebrate something as wonderful as love.

Are we being too sentimental?

Okay,  let’s get to it then. What about the engagement ring.

Since Prince Harry’s proposal, 3 stone engagement rings have become a very popular choice. Harry designed the ring for Meghan himself choosing a high clarity diamond sourced from Botswana.   Either side of the central Botswana diamond there are two further diamonds which were taken from his mother, Princess Diana’s brooch.


In terms of the styling, the 3 stone engagement ring is a very dramatic setting, with strong symbolism attached.

The 3 stones represent the couple’s past, present, and future.

The ring is priceless. However, if we were to put a retail value on it, the value could be as high as 200,000 GBP.  The size & clarity of the diamonds chosen greatly increases their value.

If your jaw is dropping at that price then don’t worry.

We have a two stunning 3 stone engagement rings we would like to introduce you to at Diamond Dealers Direct. (Available for a more reasonable price).

Diana Marvellous Princess Trilogy


This engagement ring uses the princess cut, which is the second most popular cut of a diamond. It is your job to choose the central diamond, and our jewellers then find the perfect matches to create this stunning trilogy. The four clasps which flank each diamond are shaped in a straight line, giving this ring an art deco feel.

Hadrea Princess Cut Trilogy


Our Hadrea engagement ring also uses the princess cut. In terms of the setting, it is very similar to the Diana Marvellous with a few important differences.  The band of the Hadrea is slightly thicker and the fourfold clasps are rounded instead of straight. The Hadrea offers a more romantic design.

Feeling inspired? Check out some related posts below or come into our shop in Birmingham's Jewellery Quarter and we will be happy to assist. 

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If you are thinking about popping the question and researching engagement rings then this question is likely to come up.  How much should an engagement ring cost?


This is a very tricky question. We are going to give some advice today but let’s be clear, there is no clear-cut rule, it’s really down to your own circumstances and what you feel is right for you and your partner.


You may have heard of a couple of clear-cut rules out there. For example, the one month or three-month salary rule.  These state you should spend equivalent to one or three months salary on your engagement ring.


If your circumstances are such that you have to pay a mortgage, you have some debt to clear and mouths to feed, which is the case for most, then these rules are not sensible to follow blindly.


What is the average spend in the UK?


It might be useful for you to know how much other people spend on their engagement ring. Trends show that there has been a reduction in engagement ring spending over the last decade.


Up to 10 years ago the average engagement ring spend was 1,333 GBP, whereas in the past 5 years the average spend dropped to 1,080 GBP.


Interestingly, Millennials spend the most on their rings. The average 16 - 24-year-old spends 1,473 GBP on their engagement ring.   


Comparing these stats give us a good indication as to the thought process that generally goes into coming up with an appropriate spend. The younger generations are more likely to think of immediate gratification and enjoyment first, financial stability second.

Find Your Personal Budget


Our advice when thinking about this question is to think it through sensibly. There is a really great tool you can use to help you come to an appropriate budget for your circumstances; The Engagement Ring Calculator.


Use this calculator to work through your situation with regards to living expenses, debt and more.


There is a huge range of choice when it comes to buying the perfect engagement ring.  Starting with a clear budget first is a great way to narrow down the options. Whether you have a large or more modest budget the perfect engagement ring is out there and waiting for you and your partner.


Check out our store for more ideas >> Engagement Rings


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[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" overlay_strength="0.3" column_border_width="none" column_border_style="solid" bg_image_animation="none"][vc_column_text]We are thinking about hanging this one up on the wall of our store in Birmingham's Jewellery Quarter.  Seriously, this is a blog post that everyone buying a diamond ring should read and save.

It is very likely your diamond ring is for an engagement or a wedding and if so, you will be wearing it a lot.  It’s going to be showered, bathed, exposed to the elements, and will very likely have lotion rubbed over it on a regular basis. It will also be coming into contact with washing up liquid, dirt, grease, and germs  - after all, you use your hands to do everything, right?

Understanding how to clean your diamond ring safely is fundamental.  Make sure you take care of your most precious jewellery so that it lasts a lifetime, and hopefully, even longer.

How often to clean your diamond ring?

We will start with the question of how often.  Obviously, this is dependent on your lifestyle and how careful you are in the first place.  If you practice a lot of sports, have a job which requires heavy physical labour, or you're a keen gardener, and you don’t take your ring off at all, then it will need cleaning more regularly.   

More Activity = More Cleaning Required

women in sport

Some experts recommend cleaning a diamond ring once a fortnight. In the midst of a global viral pandemic, you might even want to consider cleaning your ring every evening. However, under normal circumstances, we think these timescales are frankly unrealistic for most people. We usually recommend that most people should aim to clean their engagement ring every 2-3 months.

Items we do not recommend you clean your diamond ring with

Before we look at specific cleaning methods, let’s cover how not to do it.  There is a lot of really poor advice online, and we aim to dispel such misinformation at every opportunity.

So, with this in mind, please DO NOT clean your precious diamond ring with any of the following:

Tomato Ketchup





We understand. Sometimes it can be really tempting (and requires no forward planning) to do a DIY job with stuff you already have lying around the house.

Whilst it might be fine to concoct an organic face mask recipe to freshen your skin, following a similar procedure to clean a ring worth over £4,000 is insane.

The methods we recommend below are inexpensive, and accessible to anyone who owns a diamond ring. So, please take care of your precious jewellery properly, and save the ketchup for your chips.

1. Cleaning your diamond ring at home

Sometimes, it's more convenient to clean your diamond ring at home rather than making a special trip to the jewellers.  So, if this is you, here are the two jewellery cleaners we always recommend:

Town Talk Sparkle Jewellery Cleaner

and ...

Waitrose Gold & Diamond Dip

The methods for using these cleaners involve no toothbrushes or abrasive tools. Simply place your diamond ring into the cleaning fluid for a couple of minutes, or for the recommended time on the label. Then, dry with a clean, soft cloth once finished.


2. Cleaning your diamond ring at the jewellers

cleaning diamond ring

The best way to have your diamond ring cleaned is at your jewellers, and you should aim to do this at least annually, if possible. Obviously, it is best to use the DIY cleaners mentioned above at home every couple of months too, in between your annual professional cleans.  

Some smaller jewellers will provide a cleaning service free of charge, as a way to keep in touch with you and keep your custom. We would advise making use of this service if it is available to you.

We hope the advice in this blog post will ensure that your diamond ring is always cleaned safely, and always looks amazing as a result. Follow this advice, and your precious ring will be sure to last a lifetime and beyond!


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