Diamond Jewellery since 1972

Diamond Dealer Direct is an experienced supplier of fine jewellery and diamonds to Birmingham’s famous Jewellery Quarter. We started as a wholesaler back in 1972 and, after 40 years of dealing directly with the jewellery industry, opened the doors to our first public showroom in 2005.

Our jewellery shop in Birmingham stocks over 6,000 products, all ready to be viewed whenever you’re looking for that special diamond, piece of jewellery or engagement ring. We also have hundreds of designs from hand-picked local craftsmen that can be viewed at any time in our showroom.

Sometimes referred to as the Hockley area, Birmingham’s Jewellery Quarter is a beautiful part of the city which is steeped in history. From the old jewellery manufacturing warehouses that still stand to the bustling day trade and classy nightlife, it is the most vibrant, timeless place to find the perfect piece of jewellery and relax those weary feet after a long day’s shopping.

The Jewellery Quarter has been home to Diamond Dealer Direct for decades and our store on Warstone Lane now welcomes diamond ring hunters through its doors six days a week.

We’ve spent a long time in the jewellery industry, and that has enabled us to forge relationships with suppliers throughout the world. This means we have access to a massive 70% of the polished diamonds available.

If you’re looking for a wedding ring or diamond jewellery that will last forever and be unlike anything else you’ve seen in other jewellery shops, our team will be able to source your dream jewellery from the world’s leading laboratories, including IGI, HRD and GIA.

Although we have been in the jewellery business for nearly 50 years, we know modern consumers look for more than heritage when it comes to choosing the perfect shop from which to buy their engagement ring or keepsake.

Finding the perfect diamond ring, earring or engagement ring isn’t easy, which is why our team are always on hand to offer impartial advice and listen to your reasons for purchasing jewellery. Quite often, the story behind a customer’s visit to our Jewellery Quarter store will offer the inspiration we need to provide the best recommendations.

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