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The Leading Jewellery Shop in Birmingham

Beautiful engagement rings, diamond jewellery and earrings from the heart of Birmingham’s Jewellery Quarter.


Diamond jewellery since 1972

Diamond Dealer Direct is an experienced supplier of fine jewellery and diamonds to Birmingham’s famous Jewellery Quarter. We started as a wholesaler back in 1972 and, after 40 years of dealing directly with the jewellery industry, opened the doors to our first public showroom in 2005.

Our jewellery shop in Birmingham stocks over 6,000 products, all ready to be viewed whenever you’re looking for that special diamond, piece of jewellery or engagement ring. We also have hundreds of designs from hand-picked local craftsmen that can be viewed at any time in our showroom.


Direct access to 70% of the world’s diamonds

Why choose Diamond Dealer Direct?

We’ve spent a long time in the jewellery industry, and that has enabled us to forge relationships with suppliers throughout the world. This means we have access to a massive 70% of the polished diamonds available.

If you’re looking for a wedding ring or diamond jewellery that will last forever and be unlike anything else you’ve seen in other jewellery shops, our team will be able to source your dream jewellery from the world’s leading laboratories, including IGI, HRD and GIA.

Although we have been in the jewellery business for nearly 50 years, we know modern consumers look for more than heritage when it comes to choosing the perfect shop from which to buy their engagement ring or keepsake.

Finding the perfect diamond ring, earring or engagement ring isn’t easy, which is why our team are always on hand to offer impartial advice and listen to your reasons for purchasing jewellery. Quite often, the story behind a customer’s visit to our Jewellery Quarter store will offer the inspiration we need to provide the best recommendations.

  • Largest collection of Diamond Rings
  • Jewellery Quarter Diamond Specialist
  • International price match guarantee
  • Free UK Delivery
  • 14 Days ‘no hassle’ Returns policy
  • Over 15,000 happy customers
Trust Pilot Reviews - Diamond Dealer Direct

Located in the heart of the Jewellery Quarter

Sometimes referred to as the Hockley area, Birmingham’s Jewellery Quarter is a beautiful part of the city which is steeped in history. From the old jewellery manufacturing warehouses that still stand to the bustling day trade and classy nightlife, it is the most vibrant, timeless place to find the perfect piece of jewellery and relax those weary feet after a long day’s shopping.

The Jewellery Quarter has been home to Diamond Dealer Direct for decades and our store on Warstone Lane now welcomes diamond ring hunters through its doors seven days a week.


  •   Major loose diamond merchant
  •   Direct manufacturer
  •   Enormous choice of over 300 designs
  •   Luxury Jewellery Quarter showroom
  •   Over 40 years’ experience

A huge range of jewellery

Our store in Warstone Lane offers one of the largest selections of diamond rings, engagement rings, wedding jewellery and earrings in the Jewellery Quarter. We have a vast range of IGI, GIA and HRD diamonds in all shapes and sizes. If you need a consultation, our team are available throughout the year to talk through your jewellery requirements and impart their considerable knowledge.

Diamond rings

Many would argue the diamond ring is the world’s most iconic piece of jewellery. Oozing romance, style and luxury, nothing quite offers the ‘Wow!’ factor more effectively than a diamond ring.

At Diamond Dealer Direct, we aim to provide every customer with their ideal diamond ring. We know how significant such a purchase is which is why we stock a huge selection of 4, 5 and 6 stone rings.

Engagement rings

One of the most important and nerve-wracking purchases anyone can make, the engagement ring is the one of the most common pieces of jewellery the Diamond Dealer Direct team in Birmingham helps its customers choose.

We have a huge array of hand-crafted designs to pick from, making the process of finding the perfect engagement ring that little bit easier. We’ll guide you through the different designs and offer advice on what may best suit that very special someone.

Eternity rings

Sometimes called ‘infinity rings’, eternity rings are used to signify ever-lasting love. It’s a sentiment we love at Diamond Dealer Direct which is why we only stock the most beautiful, timeless eternity rings.


We have a great library of Diamond information, so that you’re clear on what to look for when it comes to buying the right piece of jewellery View now

About Us

We have been established since 1972, allowing us to offer our clients extensive experience and knowledge when it comes to Diamond Jewellery View now

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With over 6000 products in store why not arrange a viewing call us now