+44 (0)121 236 1907
Diamond Dealer Direct
Diamond Dealer Direct

Terms and Conditions


This Privacy Policy governs the manner in which Diamond Dealer Direct Limited collects, uses, maintains and discloses information collected from users of the website. This privacy policy applies to the Site and all products and services offered by Diamond Dealer Direct Limited.

Please read through these terms and conditions agreement to be bound by them and print them out for your personal use or any future reference. Diamond Dealer Direct Limited has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications. Your continued use of the Website shall indicate your acceptance to be bound by the latest terms and conditions.


1.1 We guarantee that the diamond will not fall-off your jewellery at any given point in time. However, there are chances of them being displaced due to rough handling and routine usage. We, therefore, recommend you to fully insure your diamond jewellery since the loss of diamonds is not covered under our guarantees.
1.2 Images displayed on the website may not show the actual size of the products. All sizes, weights and measurements are approximate and are for guidance purposes only.
1.3 By using the website you confirm that you are at least 18 years old or at least have the authority and or consent of your parents/guardians to do so.
1.4 Any orders placed by the customers on our website can be cancelled.
1.5 All sizes and measurements are approximate, but we do try to make sure they are as accurate as possible.

Order and Purchase process

2.1 All order placed on  Diamond Dealer Direct will be subject to acceptance in accordance to the terms and conditions.
2.2 On acceptance, we will send you an Order Receipt which will have all your order details agreed by you at the time of placing the order.

If any of the following reasons will occur, the Order Receipt will not be treated as a binding contract and the order will not be treated as accepted:

  • Payment declined or not authorised
  • Product is out of stock
  • Partial payment pending
  • Order being cancelled
  • Cannot fulfil the order
  • Error on the website with respect on the stated price amount

2.3 We do not provide access to the details of your purchase on this website. You are therefore advised to print out these terms and conditions together with the order acknowledgement for your own records.


3.1 All efforts will be made to dispatch and deliver the products within stipulated timescale, however, delays sometimes are inevitable due to unforeseen circumstances and Diamond Dealer Direct Ltd shall not be under no liability for any delay or failure to deliver the products within estimated timescales. Orders can be collected by hand, directly from us, together with appropriate proof of identity and order a confirmation number.
3.2 We will keep you updated about any delays, at all times.
3.3 Risk of loss and damage of products passes to you on the date when products are delivered.
3.4 Delivery address is provided by you when placing the order. Goods are deemed to be delivered when our delivering agent delivers them to the delivery address. In the case our delivering agent attempts without success to deliver the goods at your delivery address, when collected by you a the address indicated by our delivering agent in the ticket he will leave at the delivery address. You are required to collect the good in 5 working days from receiving the notification by our delivering agent of goods waiting for your collection at dedicated depot. Once 5 working days elapsed, goods will be deemed to have been delivered successfully and returns can only be made under the return policy conditions.


4.1 We take the payment at the time the order is placed, the card details will be verified by the merchant bank for security purposes.
4.2 Goods are subject to availability. In the event that we are unable to supply the goods, we will inform you of this as soon as possible. A full refund will be issued where you have already paid for the goods.
4.3 In considering your application, we might need to verify your ID with ID verification agency to make sure that the person placing the order and the cardholder is the same person and no fraudulent payments are being made.
4.4 Payments can be made online or by phone.
4.5 The prices shown are inclusive of VAT at the applicable rates.
4.6 Title to any products you purchase on this website shall pass to you on delivery of the products provided that we have processed and received payment in full for the products.
4.7 You agree that in any event Diamond Dealer Direct Ltd shall have no liability to you for any loss, damage, costs, expenses or other claims that may incur.
4.8 Diamond Dealer Direct may at its sole discretion cancel your order in which case Daimond Dealer Direct shall return any monies received from you, within 14 days of receipt of such monies to your nominated account.

Credit card charges

The follow section provides full information with regards to credit card charges:

  1. Visa/MasterCard 2% surcharge.
  2. AMEX 2.5% surcharge.
  3. Debit cards will be charged at a normal rate.
  4. Finance options will be charged at the stated APR given at point of sale.

Returns and Refunds

5.1 After the date of order there will be a 14 day cooling off period. Should you wish to change or cancel your order please notify us within this period.
5.2 Returns of orders will be confirmed only where you have returned the item in its original condition, unworn and together with its original packaging, the jewellery is not engraved, bespoke or re-sized and the certificate where applicable. Failure to return the certificate will impose a £400 charge for a replacement certificate.
5.3 Any diamond fallen out of the ring or lost will not be covered under our return policy and no replacement will be guaranteed. In this case, we strongly recommend getting your jewellery insured to protect yourself.
5.4 For Health and Safety reasons, earrings will not be considered for return.
5.5 You must check the products as soon as you receive them. Failure to do so in 14 days from the date of delivery you will not be liable for a refund.
5.6 Delivery costs for returning the products will be customers responsibility. In the event where there is a manufacturing fault with the product Diamond Dealer Direct Ltd will reimburse you for posting fees.
5.7 All ring and jewellery sizes are approximate but we endeavour to ensure that the sizes and measurements are accurate. If you do not know the ring size, please refer to our Size Guide page, where you can order a sizer or visit our showroom in Birmingham and our staff will be able to make an accurate measurement.
5.8 Goods remain the property of Diamond Dealer Direct Ltd until they have been fully paid. In case you receive goods you have not paid for and you are requested by Diamond Dealer Direct Ltd to return the same, you are obliged to do so as soon as possible.
5.9 You acknowledge that the material and content contained within this website is made available for your own personal and non-commercial use and that you may only download such material and content of this website is strictly prohibited and you agree not to copy, reproduce, transmit, publish, distribute, display, commercially exploit or create derivative works of such material and content.
5.10 Diamond Dealer Direct Ltd merchandise has a lifetime warranty guaranteed against defects in manufacturing and workmanship.
5.11 If the purchased jewellery has been in any way tampered with or altered by the customer, another jeweller or any other third party, the lifetime warranty and the return policy will cease to apply, and the item becomes non-refundable and non-returnable.

Liability and Indemnity

6.1 We ensure timely delivery of the products, but in an event where we cannot deliver the products due to some unforeseen events, in such a case we shall strive to contact you in order to reschedule the delivery time. Diamond Dealer Direct Ltd does not warrant or guarantee the delivery date specified in the order confirmation and shall have no liability to you for any loss, damage, expenses or other claims that you may incur as a result of timely delivery.
6.2 Nothing in these terms and conditions excludes or limits liability for death or personal injury caused by negligence, fraudulent misrepresentation, or any other liability which may not otherwise be limited or excluded under applicable law.
6.3 Diamond Dealer Direct will use reasonable endeavours to verify the accuracy of any information on the site, but makes no representation or warranty of any kind regarding the contents or availability of the site or that it will be timely or error-free, that all defects will be corrected, or that the site or the server from which it is made available are free of viruses or bugs or represents the full functionality, accuracy reliability of the website. Diamond Dealer Direct will not be responsible or liable for any loss of content or material uploaded or transmitted through the website, or any loss or damage from action taken in reliance on material or information contained on the site.
6.4 Diamond Dealer Direct does not bear any liability arising out of any defect from any design, if any adjustments, alterations or any other modification has been carried out to the products by any third person, who is not authorised by Diamond Dealer Direct.
6.5 You must observe and comply with all the applicable regulations and legislations, including all necessary customs, import or other permits to purchase from our website. The importation or exportation of the products displayed on the website may be prohibited by certain national laws. We make no representation and accept no liability in respect of the import or export of the products you purchase.

Intellectual Property

3.1 You acknowledge and agree that all copyright, trademarks and all other intellectual property rights in all materials and content made available as part of your use of this website shall remain at all times vested in us. You are only permitted to use this material if expressly authorised by us or our licensors. The content of this website may not be copied, reproduced, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means.


8.1 A resize of 3 sizes smaller or larger than its current size is possible at a fee of £45 for plain band engagement rings. If resize is greater than 3 sizes, then the ring would have to be remade and therefore appropriate charges will apply. The fee will be confirmed following consultation with our production department.
8.2 For engagements rings that are set with diamond side stones (including bespoke rings), these will need to be assessed to ensure a resize is possible or whether it must be remade and therefore appropriate prices will apply. This will be confirmed following consultation with our sales and production teams.
8.3 Eternity rings: Full eternity. Due to the nature of the setting, all rings will need to be assessed primarily as to whether a resize can take place or whether a ring needs to be a remade. The fee will be confirmed following a ring assessment.
8.4 Wedding bands. Plain wedding rings can be resized for a fee of £45. Diamond set wedding bands must be assessed prior to resize to ensure it is feasible due to the nature of the ring.
8.5 During the resizing of your ring if the engraving is removed due to the polishing process required, you would be liable to pay to re-engrave your ring.
8.6 After a ring has been resized, it is ineligible for a refund or exchange.
8.7 During the months of December, we are unable to offer our resizing services due to high volumes of production in our workshops. This will resume in January after the holiday period.
8.8 Rhodium – All of our white gold items are Rhodium plated, this is a standard industry practice. Rhodium will wear over time, and require re-application. The length of time this will take varies depending upon the level of acidity in the skin, and the possible contact with substances such as chlorine. The company cannot be held responsible for the length of time the rhodium plating will last, due to a large amount of variable contributing factors. This does not constitute a manufacturing fault, Rhodium is applied afterwards to improve the colour of the item, and holds no structural benefit.
8.9 Surface scratching will occur if jewellery is worn daily, to protect your jewellery, you should have it serviced regularly, whereby the surface scratches can be removed. Gold, Platinum and other precious metals are extremely malleable, this is why they are used for jewellery making. They are susceptible to impact damage and to misshaping under pressure. Jewellery should be removed before undertaking any physical activity that may cause impact or friction or pressure to be applied to the band.

Web browser Cookies

It is our goal to be transparent about the cookies we use on our website, how we use them, and to give you the necessary tools to manage them. A cookie is a small text file that is placed on your computer and stores information about how you use our website, in order to provide you with the best online experience possible.

A cookie remembers what you have done, including the products you have placed in your basket, your preferences, your account login information, and allows for several other functionalities such as sharing pages on social networks to work. Furthermore, cookies allow us to understand how internet users navigate on our website, what works and what does not, and to make continuous improvements accordingly.

Furthermore, a cookie is not a computer program and cannot be used to circulate viruses. Therefore, a cookie is not dangerous.

There are several types of cookies. Session cookies are temporary files that will be erased from your computer’s memory when you close your browser. Permanent cookies will usually remain on your computer’s memory until you manually erase them.

How Do I Manage Cookies?

You can manage the cookies that are placed on your computer via the settings of your internet browser. The site www.aboutcookies.org contains all the information necessary to block, restrict or opt-out of cookies on a wide variety of browsers. You will also find more general information about cookies. If you wish to manage cookies on your smartphone or mobile phone, please refer to your device’s manual.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.

Company details

Diamond Dealer Direct Limited
43 Warstone Lane
B18 6JJ
United Kingdom
Phone: 0121 236 1907
Email: [email protected]
Company number: 05697755
VAT Registration Number: 884 771 767

Please feel free to contact us if you have any further queries.

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