+44 (0)121 236 1907
Diamond Dealer Direct
Diamond Dealer Direct

Eternity Rings


Eternity Rings Birmingham

We have a full selection of diamond eternity rings in stock at our showroom in the Birmingham Jewellery Quarter. With a large selection of different settings, we are positive that you will be able to find exactly what you are looking for.

If you’ve found an eternity ring meaning and want to display it proudly on your hand (or a partner’s hand), our wide selection will provide the lasting affection you can only get from the precious metals we source.

Eternity rings are available in 18ct yellow, white, and rose gold, platinum, and palladium. For a quote, please call us 0121 236 1907 or contact us online.

What is an eternity ring?

Also known as infinity rings, eternity rings are supposed to signify an everlasting love between two partners. The symbolism is clear – traditional eternity rings are set apart from traditional diamond rings by featuring an unbroken line of small gems, instead of one big one. These tiny diamonds run all the way around the ring, although half-eternity rings, where the diamonds only cover the visible face of the ring, are also available. Both styles of ring are wonderful in their simplicity. The unbroken chain of gems give eternity rings a 360 degree charm that most other rings can’t match.


Eternity rings today

Diamond eternity rings are a modern invention, unlike the traditional eternity rings UK shoppers have bought in the past. While eternity rings featuring precious stones such as topaz appeared as long ago as the 18th century, modern diamond eternity rings were created in the 1960s, and popularised as a present to give to a partner to commemorate a significant anniversary, usually the 50th. These days, eternity rings are becoming more common, as are the finger meanings. This is likely because more and more people decide they don’t need to wait until a big anniversary to declare their everlasting affection and love for their loved one. That is a sentiment we can all get behind and one which makes the eternity rings Jewellery Quarter visitors buy super-special gifts.

Where to buy eternity rings

Diamond Dealer Direct wants nothing more than to spread this wonderful sentiment, so we stock only the best eternity rings around, and you’ll find them all on the pages of our website, whether you’re looking for white gold, platinum or yellow gold. We have a full selection of diamond eternity rings in stock at our showroom in Birmingham’s Jewellery Quarter. We also possess a fantastic range of IGI certified eternity rings available to view at our showroom. If you’re looking for white gold eternity rings or a platinum eternity ring set, you’ve come to the right place, because while there’s plenty of jewellers to choose from in Birmingham’s Jewellery Quarter, Diamond Dealer Direct is the shop in which you’ll find the perfect gifts at the best prices. You can buy our jewellery either online or in our store in the Jewellery Quarter, but no matter where you decide to buy your eternity ring, our team will be on hand to help you make one of the most important purchasing decisions of your life.

Types of eternity ring

When searching for an eternity ring for the special woman in your life, you want to make sure you pick the right combination of style and gems which fits within your budget. At Diamond Dealer Direct, we stock eternity rings in several different precious metals. Most of our rings are available in platinum, yellow gold, white gold and rose gold, which means you’ll certainly find the right one for your girl. From stunning round diamond half eternity rings like the Cassidy, to the luxurious Ruby with its band full of drop-dead gorgeous diamonds, you’ll find the perfect eternity ring at Diamond Dealer Direct.

How much is an eternity ring?

We understand that an eternity ring is a significant purchase and that all of our customers have different budgets. That’s why you’ll find something to suit your budget on the pages of our website or within our showroom in Birmingham’s Jewellery Quarter. If you need help choosing the right ring or want to discuss what type of ring will best suit your budget, get in touch today – we’d love to help.


Eternity rings are available in 18ct yellow, white and rose gold and platinum. These precious metals help bring out the understated charm of the small diamonds, while also making the ring very durable. These are ideal qualities for a ring that symbolises unconditional, unbreakable love!

IGI Certified Rings

We have a full selection of diamond rings in stock at our showroom in the Birmingham Jewellery Quarter. We also possess a fantastic range of IGI certified rings available to view at our showroom. The IGI (International Gemological Institute) is an independent gemological laboratory in the world. Founded in 1975 in Antwerp, Belgium, they now have offices worldwide dedicated to researching and certifying precious gems. Their certificate means that the diamonds you are purchasing are of the highest quality, so you can be confident you are only getting the best.
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